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By Ken Speakman
In the 1930s, Napoleon Hill suggested in his book "Think and Grow Rich" to take out an advertisement in the newspapers in order to exhibit yourself to prominent people you would like to consider you for employment, or other endeavors. How things have changed -- and yet at the same time remained the same.
Machiavelli, Dante, The Medicis, The Borgias, Alexander, Hannibal, Julius, Lord Byron, Coco Chanel, Josephine Baker, Cleopatra, Casanova, Napoleon, JFK, Richard Branson, Donald Trump, Lady Gaga, 50 Cent -- even today, these names provoke thoughts of what these "personal brands" represent. Personal brands can seduce, incite fear or trust, or elevate the individual to a position of leadership, authority, or power. Personal brands open up doors and create opportunities -- and they also can do the reverse.
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Are you a natural-born entrepreneur?
By Sonya Stinson • Bankrate.com
Here's a test of whether your entrepreneurial aspirations are the real deal: Imagine how you would react if the first 20 people who heard your idea shot it down, or if you failed at your first five attempts to make a go of it.
If those scenarios sound discouraging to you, then chances are you aren't cut out to be an entrepreneur. On the other hand, if you didn't scare that easily, you just might have what it takes. Here are some questions that can help you further assess your aptitude.
1. Do you believe?It may sound corny, but it really does start with believing in yourself and your business idea. To hear researcher and author James V. Koch describe it, the classic entrepreneurial personality seems to combine the self-confidence of Muhammad Ali with the sunny-eyed optimism of Little Orphan Annie. Koch, who is a professor of economics and president emeritus at Old Dominion University, co-wrote with James L. Fisher, "Born, Not Made: The Entrepreneurial Personality," based on a comparative study of more than 200 CEOs.
"We ran into entrepreneurs who had failed four or five times in a row, and they were absolutely convinced that this next time they were going to strike gold," Koch says.
That confidence ties into another essential entrepreneurial trait: the willingness to take risks.
"You take someone like Thomas Edison, who had all kinds of failures, or Walt Disney, just to take two prominent names," Koch says. "They weren't easily discouraged. They were willing to take risks."
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Here is an overview of Public planning 101 from Monica Morong.
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